Top 3 Digital Marketing Trends That Will Dominate 2017
Just like technology, digital marketing is forever evolving. In this ever-changing digital world, it’s hard to keep up with all the new digital marketing opportunities. With more and more companies entering the digital world, it is vital to keep up with the upcoming trends and integrate improved digital marketing techniques to stay competitive in the industry. With each passing year, digital marketing continues to grow more and more, unleashing new strategies and possibilities for both users and businesses alike.
In that regard, 2017 is no different as it will absolutely see pivotal changes in how digital marketing will not just expand, but completely redefines itself. When 2017 kicked-off, marketers and industry experts from around the world shared their predictions for the future of digital marketing. Just like every year, it gave marketers the chance to wipe clean the chalkboard and come up with more innovative techniques to take the market by storm.
Now that the New Year’s hype has died down and we’ve completely settled into the swing of things, it’s time to take a closer look at the emerging digital marketing trends for the year ahead. Here are the top 3 digital marketing trends that will surely make a big impact in 2017.
Trend #1: The Continued Rise of Live Video Marketing
The live video streaming feature became a sensation the moment it was released. It enables people to experience and access a view into a world that they have never seen before. This feature has taken its rightful place as the king of Social Media Engagement. According to Cisco, live video streaming would take up to 82 percent of internet traffic by 2020. Marketers have predicted that 2017 will be the year of live interaction. Apps like Snapchat, Facebook, Periscope, and Instagram are rolling-out user-friendly updates to enable brands to interact and communicate with their audience or consumers in real-time. With no signs of slowing down, live video streaming will definitely be the marketing frontier in 2017.
Trend #2: The Relentless Domination of Mobile Over Desktop
We have all been talking about mobile marketing all through 2016. Big players like Facebook and Google reported that traffic from mobile devices was significantly higher than ever in 2016 as compared to desktops. This practice has been on an upward trend for the last couple of years and will continue to grow even in 2017. Mark Zuckerberg, the founder & owner of Facebook already knew that mobile optimization will play a big role in the digital marketer's overall strategy to drive sales. However, he and his company were somewhat ridiculed, back in 2012, for raising their point in public. But now, Google also favors mobile-optimized websites, and in 2017 this will become even more evident.
Trend #3: The Brave New World of Visual & Augmented Reality
One of the most exciting new technologies that will have a profound effect on digital marketing in 2017 is Visual Reality (VR) and Augmented Reality (AR). According to Digi-Capital, augmented reality is expected to grow into a $90 billion industry by 2020. Following the overwhelming success of Pokemon Go that stormed the tech world in 2016 and racked up more than $600 million by the end of December, you can find more and more companies adopting this game-changing technology to leverage their business potential.
There’s no doubt that 2017 will surely bring many innovations and advancements in digital marketing. With Live Video Marketing, Mobile Optimization, Augmented Reality, and so much more in its bucket, digital marketing has a lot to offer in the coming years. It’ll be interesting to see how 2017 will fare in the world of digital marketing.
If you do not want to be left behind in this never-ending digital race, get in touch with us. We will integrate the above mentioned digital marketing trends into your marketing campaign for 2017.