Innovative Design Strategies for Increasing User Sign-Ups on Your Website
As a business owner, the success of your online venture largely depends upon the number of sign-ups you receive from your potential customers, whether it’s for a webinar, a paid subscription service, or a free newsletter. Always remember, more the number of user sign-ups, more will be the conversions. Thus, it’s always recommended to make the sign-up process easy for your visitors.
This compels web designers to put on their thinking cap and come up with some effective techniques that could make the forms simpler and more efficient to fill out.
If you’re experiencing a similar scenario, then we’d like to present a few innovative design strategies through which you can increase the number of sign-ups on your website, and thus, improve your conversion rate.
Make your call-to-action clear and direct
The call-to-action is the most important element of any sign-up page, and that is why it is necessary to make it clear and compelling. Also, make sure that it is differentiated from the rest of your page. Here’s the crux! Use contrasting colors, eye-catchy fonts and styles, and prominent positioning for the best results. Frame your imagery in such a way that it draws users’ attention towards your sign-up form. Always try to use the graphics and text that are relevant and supportive to your call-to-action.
Simplify the sign-up process
Try to keep the sign-up process simple and succinct, as long and complex forms can scare away your prospects or deter them from pressing the Submit button. No matter how enticing your offerings are, as long as you have a lengthy and complicated sign-up process, users will avoid signing up on your Landing Page. That’s why it’s always a better idea to ask for minimal required information from your users. For instance, if there’s no financial transaction involved in the process, then try not to include the credit/debit card functionality in the form. In case you need help with simplifying your sign-up process, then you must get in touch with a reliable Website Design Company.
Use pop-up forms
If you really want to make your sign-up process hassle-free and unfussy for your website visitors, then it’s best to switch to pop-up sign up forms. These forms have only two fields (namely Username and Password) and use a modal window for sign-ups, which causes fewer distractions as the rest of the page is blackened. Also, a pop-up form does not have a page reload, which makes them appear as a part of the homepage itself. According to numerous studies, pop-up sign-up forms are 50 percent more efficient than other types when it comes to getting more conversions from the website. However, if you’re finding it difficult to understand how to increase user sign-ups through pop-forms, then you need to contact professional web designers to ensure that your website entices, engages, and inspires your audience.
Give assurance and offer guarantee
It doesn’t matter what you’re offering to your website visitors, whether a free sign-up for site updates, a paid service, or a free newsletter, proposing some kind of assurance, guarantee or incentive can really increase your conversions. For instance, if it’s a free newsletter, then you must assure your customers that you believe in keeping client information confidential. And if there’s money involved in the process, then make sure you provide them with some kind of satisfaction guarantee. As far as incentives are concerned, you can provide free eBooks or whitepapers to your subscribers, or even a free consultation via phone or email. Moreover, if you’re selling a paid subscription, then you can consider offering a free one month trial on new user sign-ups, or a free upgrade to a better plan for existing users.
Keep in mind, the purpose of a sign-up form is to convert potential customers into actual customers, and in order achieve this objective, it’s necessary to keep it short and concise. That is to say, your sign-up forms shouldn’t make the life of your users complicated. The above-mentioned innovative design techniques will certainly help make your forms simple and efficient so that users can sign-up swiftly and enjoy your offerings without any hassle.
So, if you’re an inhabitant of the United States and want to take the maximum advantage of these tips, then the best you can do is acquire website design services of a reliable company in California.
We at ArrowBits, are well equipped with the skills and knowledge to improve your sign-up process and make it as intuitive as possible while increasing the conversions and generating higher revenues. If you have any query or would like to share your feedback or suggestions on how to increase user signups, then please do let us know by leaving a comment below. You can also call us at 909-740-7203.