Ingenious Tactics to Increase Social Engagement on Instagram
Instagram – the popular photo-sharing app is fun, simple, and growing with over 2 billion active users worldwide (more than Twitter and Facebook) and sky-high user engagement levels. It has quickly risen as a must-use social media channel for businesses to connect with their potential customers. Having said that, it has become inevitable for brands and businesses to include Instagram in their social media marketing strategy.
According to a recent research, 27 percent of all U.S. adults use Instagram, and 58 percent of those users are aged under 30. However, one-third of users (around 32 percent) lie between the age group of 30-50 years, which is the prime target for many marketers. Moreover, statistics depict that this highly-targeted visual advertising channel provides brands with 25 percent more engagement over other social media platforms.
Instagram has proven to be a blessing for marketers and businesses that are seeking an opportunity to market their products to a more targeted and enthralled audience without spending a significant amount of money on paid advertising.
So, if you’re looking forward to making your business stand out on Instagram, then here are a few ingenious tactics that you need to adopt:
Optimizing your profile
A good-looking profile with lots of engagement helps you get genuine followers. The best way to increase social engagement on Instagram is by keeping your profile optimized. Just like Facebook, Twitter, and other social networking platforms, Instagram marketing requires the inclusion of unique and relevant brand information to your profile.
As the proprietor of a social media marketing company, you probably offer a number of different products and services, so don’t get too engrossed in fitting all of that in the 150 character limit (the description limit of Instagram). Instead, focus on your most important unique selling point (USP) or you next big thing (whether it be a campaign, event, product launch, or promotion). Also, make a habit of updating your Instagram profile on a regular basis. In short, craft an informative and eye-catchy bio that resonates with your target audience, in a way that is unique, uplifting, and creates loyalty.
Posting consistently and frequently
The Instagram accounts with the highest number of followers post more than once per day, i.e. up to 2 or three photos or videos per day on average. To put it another way, highly successful Instagram accounts tend to post with a higher frequency, and therefore, drive better results compared to their counterparts. Just like Facebook, Instagram also has an algorithm-based timeline that entails users to consistently post fresh and relevant content in order to keep their audience engaged and interested.
Beyond posting consistently and frequently, you should also consider the timings of your posts. A lot of people prefer using Instagram or other social media platforms during specific hours. So, if you really want your potential customers to actually see your content (images, videos, or product descriptions), then you better make a habit of picking the right time (that best suits your target audience) for posting the content on your profile.
Expanding your reach with popular #hashtags
Hashtags (#) play a significant role in social media, especially on Twitter and Instagram. They can help expose your brand or business image to a large and targeted audience. That is to say, the best way to expand your reach and get more visibility on Instagram is by using relevant and popular hashtags in your posts.
Keep in mind, your primary goal on Instagram should be engaging your existing customers while growing the number of your followers. Using hashtags in your posts help you categorize your photos or videos in order to make it easy for your potential customers to find them. While Instagram allows you to use a maximum of 30 hashtags per post, it’s always recommended to use between three to five hashtags in one post. Also, make sure to set up your company hashtag (#companyname), and use it frugally across Instagram and other social media platforms. This makes it easy for people to find content (images or videos) related to your brand as well as your main Instagram account.
These are just a few tips that will help increase the volume of your business on Instagram while improving brand awareness and user engagement with your brand.
If you’re finding it difficult to implement these tips on your own, then the best you can do is to consult a reliable social media marketing company that provides top-notch services and delivers excellent results.