Android vs. iOS Mobile App Development: Key Differences Every Marketer Should Consider (Part 2 of 2)

Android vs. iOS Mobile App Development: Key Differences Every Marketer Should Consider (Part 2 of 2)

In our previous blog post, we discussed some of the major differences between Android and iOS mobile app development. If you recall, we also assured you that we’ll return with some more facts and detailed information about both these platforms.

Let’s waste no time and get started from where we left off.

Here are some more differences between iOS and Android app development.

Difference #4: Release Cycles – Android’s Latest OS Adoption Rate is 1.6% as Compared to iOS’s 72%

Despite being an open source system, Android lags behind iOS in terms of poor adoption rate to latest OS versions. The reason being that different carriers and OEMs (Original Equipment Manufacturers) have slowed down the pace of adopting Android’s latest OS releases.

According to statistics, 80 percent of the iOS users have already updated their phones with the latest version (in this case its iOS 10), as shown in the graph below.

iOS 10 Adoption

Source: Mixpanel

On the other hand, the vast majority of Android users are still stuck with older OS versions, all because of the unfortunate lockdown of the Android platform by numerous carriers and OEMs. That’s the reason why Android has a much more complex statistical structureas compared to iOS’s, as shown below.

Android OS Adoption

              Source: Mixpanel

Difference #5: Size and Market Share – Android Holds About 85% of the Worldwide Smartphone Market Share as Compared to iOS’s 15%

According to a study performed by AppAnnie, Google Play Store had around 200 million downloads in 2016, compared to the App store’s 100 million.

There’s no denying the fact that Android has a considerable lead over iOS both in terms of worldwide smartphone market share and overall app downloads.

However, despite having almost one sixth of the overall smartphone market share and comparatively fewer app downloads, iOS apps generate about 75 percent more revenue than Android apps, i.e. almost four times as much.

Also, Android lags behind iOS when it comes to getting more users online. The current statistics indicate that iOS users are 25 percent more active online and spend more time on shopping apps as compared to Android users.

Considering these facts, it can be easily determined that even though the Android platform can get you more users than iOS but when it comes to customer retention and revenue generation, iOS is a far better option.

Android’s total market share in 2015 was 82.2%, which increased to 86.2% in 2016. On the other hand, iOS’s total market share in 2015 was 14.6%, which dropped down to 12.9% in 2016. Similarly, there’s been a drastic shift in Android’s total unit shipments, increasing from 271,647.0 to 296,912.8 in 2016 as depicted below.

Mobile App Market


Difference #6: App Publishing Costs – Publishing an App on Google Play Store costs around $25 as compared to $99 on the App Store

There’s no denying the fact that iOS apps are easier, faster, secure, and relatively priced when it comes to the development part. But there’s one area where iOS apps can cost you way more than your expectations, and that is at the time of publishing. Apple charges an annual fee of $99 to publish an app on the App Store. Not only this, it also charges a commission of 30 percent on every download.

Android leaves Apple behind by charging a one-time amount of $25 for publishing an app on the Google Play Store. Well, there’s more to it. Publishing an app on Google Play Store is way simpler and inexpensive as compared to the App Store. Where App Store has a long and strict decorum which needs to be followed by the app owners in order to get their app published, Google Play Store allows you to upload your app without much hassle.

Android vs. iOS Mobile App Development– An Overview

Mobile App Market


As you can see, both Android and iOS have their own benefits and shortcomings, and their importance may vary according to your needs. In the end, it all comes down to your personal preference, your target audience, your projected business plan, and of course your budget.

Where Android enables you to reach a broader audience, iOS brings in more engaged and loyal customers. Regardless of how fierce the battle gets between Android and iOS, choosing the right mobile application development platform for your business need not to be a stressful experience. That’s why it’s vital to avail quality mobile app development services from a reliable iOS mobile app development company.

Well, if you don’t know where to start from, just give us a call at 909-740-7203 or drop us an email at info@arrowbits.com


  1. user
    Pavan Kumar October 18,2017

    Great to share this information thanks.. I am really happy to say it’s an interesting post to read .

    Prabhakaran May 29,2017

    Yes, both the iOS and Android have their own advantages and disadvantages. Their importance is up to the user needs. But today both are leading in the app-market.

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